Bob Wall
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Integrated Media Sales and Marketing Executive
Experience Architecting, Selling and Executing Award-Winning and Lucrative Integrated Partnerships leveraging TV, Digital, Social and OOH Media
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Media Sales and Marketing Executive
I am a dynamic marketing and sales executive specializing in creative custom programs. I have a solid track record of leading and coaching teams of sales and marketing professionals and other problem solvers who create and sell best-in-class integrated partnerships using various media, technology and data.
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A 20-year media veteran, I have led and inspired teams at NBC and A+E Networks and drove lucrative partnerships at EYE Corp Media, an emerging Out-of-Home Media company. I've held a strategic-thought leadership role at MEC (now part of Wavemaker), working with content partners in evaluating, developing and executing branded entertainment programs in partnership with AT&T and other agency clients.
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An idea-driven marketing leader with expertise at creating new revenue models at major media companies, I have developed and implemented branded content strategies around some of TV’s most popular programs at major networks and agencies, including Top Chef, Duck Dynasty, Burn Notice. I can manage a complex sale from ideation through execution and have excellent relationships with Fortune 100 companies and agencies.
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I continue to be fascinated with new measurement systems and technologies. I've worked with research companies on evaluating branded content programs at NBC and A+E Networks, and used location based measurement technologies and data capture while working for the OOH media company, EYE.
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I am versatile in developing partnerships across all types of media - TV, Digital, Social and OOH - and am always open to my next big challenge for creating best-in-class partnerships for clients and driving revenue.
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Most Proud Of...
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Being selected for the illustrious NBC Page Program right out of college where I got to work on Saturday Night Live and manage guest arrivals for the Today Show.
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Presenting sales forecasts and network sales strategy to NBC President Bob Wright while head of the Pricing and Planning team for MSNBC and CNBC.
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Becoming Sales Manager of the inaugural NBC Cable Branded Entertainment Sales Team, where I developed, sold through and executed in-show integrations on Bravo and USA Network, including all integrations in first three seasons of Top Chef.
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Re-imagining the A&E Ad Sales Partnerships team after being hired as Senior Director and then leading the team to ad sales records and PROMAX awards for integrated partnerships.
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Showing additional career versatility by transitioning to OOH Media as National Sales Manager of EYE Corp and selling through some of the company’s biggest deals.
Examples of high-profile integrated partnerships leveraging TV, Digital, Social and OOH media that delivered on client objectives and KPI's and drove revenue:
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* Longmire/A&E/RAM
* Wahlburgers/A&E/Toyota
* Vampire Diaries/AT&T/CW/MEC
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Partnership Elements:
In-Show Integration
Branded Commercials
Performance Marketing
Digital Online Media
Social Media Engagement
Branded Series
Licensing
Promotion
Digital OOH
Sweepstakes
Data Capture
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Media Experience
Sales Leader and Revenue Driver | Branded Content Pioneer and Expert | Integrated Marketing | Business Development | Strategist
National Sales Manager, EYE Corp Media
January 2016 - September 2018
Sold Digital Out-of-Home, mobile and other location based media to Fortune 500 clients, national buying agencies and planning groups. Platforms included Cinema (interactive digital screens), Transit Centers, Shopping Malls and Bar Media (digital touch-screen jukeboxes). Leveraged data capabilities, Augmented Reality, branded content and other innovative ideas that drove revenue and achieved client ROI.
Senior Director, Ad Sales Partnerships, A+E Networks (A&E)
April 2011 - May 2015
Led, coached and inspired A&E Ad Sales Partnerships team, transforming and revitalizing group to be pro-active, more client-facing and in better alignment with media sales team. Set go-to-market national ad sales partnerships strategy for some of TV's biggest programs (Storage Wars, Duck Dynasty, Wahlburgers, Bates Motel). Leveraged in-show integrations, digital content experiences, branded content vignettes and social media to drive revenue and achieve client ROI. Winner of two Promax awards for integrated partnerships (Longmire/Ram, Duck Dynasty/Walmart)
Branded Content Consultant, MEC
October 2010 - April 2011
Worked with content partners and MEC Entertainment, Broadcast and Digital teams in evaluating, developing and executing branded entertainment programs in partnership with AT&T and other agency clients (AT&T/Vampire Diaries/CW, AT&T/Teen Wolf and MTV and AT&T/Bar Karma and Current TV)
Branded Entertainment Sales Manager, NBC
January 2005 - August 2009
I was proudly an original member of the five person Branded Entertainment Sales team that "concepted," sold through and executed in-show integrations and shoulder content (digital, vignettes) in TV series on Bravo, USA Network and NBC's other cable networks. Our close-knit group created new revenue models and set the agenda for the TV industry. One of my key accomplishments - whose legacy lives on - was working with producers and network programming on shaping how brands would be integrated into Top Chef on Bravo when the series was in development. I sold through and executed all in-show integrations in the first three seasons of Top Chef , and went on to integrate a plethora of brands in series such as Top Design on Bravo and Monk, Psych, Royal Pains and WWE Monday Night Raw on USA, among several other hit shows.
(D)OOH Revenue Driver
In late 2015 I became intrigued with all that the OOH industry was offering in terms of new technologies, new formats and more creative thinking to help advertisers and their agencies to take their message further. I joined the EYE Corp Media team as National Sales Manager in January 2016, selling digital and other location-based media in Cinemas, Shopping Malls, Lifestyle Centers and Bars to drive revenue and deliver on client objectives and KPI's.
Key wins included Chanel, Dior, Blu E-cigarettes, Dell, Swarovski and T-Mobile.
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Independent Consultant with Expertise in Sales, Marketing, Strategy, Branded Content and Pricing and Planning Management
I have worked as an individual contributor and manager at some of the world's biggest and most innovative media companies, including NBCU and A+E Networks.
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I have also found equal fulfillment and success working as an independent consultant, helping companies with innovation, marketing strategy, branded content and revenue generation. Past/Current Clients include: MEC/AT&T, Yahoo, Tribune and some prominent production companies and studios.
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Welcome to....SOAPELLA
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I am working with a business partner (Emmy Award-winning TV producer and director Sonia Blangiardo) and a wealth of daytime TV talent on creating an e-commerce and content site targeted toward women.
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My idea behind creating Soapella is to aggregate fandom around daytime TV and tap into the passion of this audience, though I've never watched much daytime TV, particularly talk shows and daytime dramas (soaps). I'm a sports viewer at heart!
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Soapella will offer amazing content, a YouTube channel featuring short-form celebrity interviews (hosted by Days of Our Lives Martha Madson and some other TV personalities) and an e-commerce component with exclusive offers from the biggest retailers.
It's all coming in 2019. In the meanwhile, click the link above to check out a very rough sizzle reel!
"You miss 100% of the shots you don't take."
Wayne Gretzky
Let’s Connect
